Morrison Kent

brand identity, print design, web design, web development

MorrisonKent Lawyers had a muted, conservative brand identity which really didn’t represent their values or approach to business. They needed an image that they could be proud and which reflected how they work – savvy, approachable, agile and sharp, but not excessive or extravagant.

Injecting a refreshing, vibrant orange to balance their trustworthy, dependable blue immediately lifted their visual intensity. A supporting directional arrow device creates a feeling of forward progression and dynamism while visually connecting the range of brand collateral, including corporate stationery, signage, brochures and website.

 

morrison-kent-9 morrison-kent-10 morrison-kent-11
morrison-kent-12
morrison-kent-15
morrison-kent-1
morrison-kent-web-1 morrison-kent-web-2 morrison-kent-17