Southern Discoveries

brand identity, print design, spatial graphics

Southern Discoveries operate cruises in beautiful Queenstown and Milford Sound. We’ve been busy reinvigorating their brand image with a fun, playful concept to differentiate them from competitors and appeal to both the international and local markets. Considering touch-points from brochures and point-of-sale to uniforms and signage, the new look has boosted sales as well as staff morale.

 

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“Transformer has been critical in the growth of our marketing capability, and this growth after such a short period has far exceeded our expectations. We’ve really enjoyed the team’s energy, focus, and passion for our business.”

Julia Savill, Director of Sales & Marketing
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Emotive stacked typographic phrases supported with vibrant photography emphasise highlights of the experiences, especially advantages over competitors such as the large viewing decks on their catamarans.

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Subtle variations in language and treatment helps to differentiate communications for trade and corporate hire markets from retail collateral.

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