23 Vinegar Lane

brand identity, print design

Needing to differentiate Lot 23 Vinegar Lane in Ponsonby, Transformer designed an information memorandum brochure for CBRE to market leasing opportunities at the new commercial property. From the ‘23’ marque and punchy, high-contrast colour palette to the half pages and Canadian wiro binding, the outcome is intensely contemporary and urban, making a strong and memorable impression on the target audience.