BoostNZ, a one-day conference run by Buy NZ Made, is aimed at connecting small business owners with print, media and marketing specialists offering some of their best tips, tricks and advice.
Being the first of its kind, we gave BoostNZ an exciting visual identity using clear, simple icons and bold colours to help it get noticed, build interest and entice Buy NZ Made members to register. The marketing collateral included promotional social media, DM invitations, presentation templates and printed programmes. Megan represented Transformer, talking about how to get the most out of social media and its importance in any modern marketing plan, while Adrian joined the AMA panel taking questions from the audience.
The event was a great success and we loved helping to demystify social media and digital campaigns with some grounded practical advice while exploring ways design can help small business take flight.