Clarence St / JLL
Transformer have had a long association with JLL in New Zealand and Australia. Our latest project for JLL was to produce an Information Memorandum for a landmark hotel development on Clarence Street, located in the heart of Sydney. The book features striking CGI renders which drove the overall design aesthetic. Our aim was to showcase the property asset using a contemporary style but retain the boutique, classic feel the building conveys. An uncoated, offset stock was selected to reinforce this while enhancing the subdued, elegant design.
The resulting brochure challenges the conventions of typical IM design whilst providing a professional tool that has helped the JLL team complete a successful marketing campaign.
We really like the look and feel. Another fantastic job.
Andrew Langsford, JLL Hotels Australia