GGI NZ Business Summit

brand identity, print design

As 2016 hosts of a key industry networking event through their alliance with Geneva Group International, MorrisonKent wanted a visual identity for the conference and a pack of collateral to make this an event to remember for attending delegates. Basing the identity on a speech mark reinforces the event’s purpose: discussion, collaboration and networking. A smart-but-playful colour palette pairing yellow with navy supports the conversational statements used throughout the brochure.

MorrisonKent were thrilled with the outcome and proud to hand out the delegate packs, which contained a branded tote bag, delegate name tags and a notebook including the conference programme.



As is my consistent experience with Transformer and Caitlin, this project was effortless, on time, on budget and the design was simple, yet effective.

Rachel Holland, Business Development and Client Care Manager