InterContinental Sydney
Double Bay

The Hotels & Hospitality Group of JLL Sydney engaged us to design an information memorandum, to showcase the superior InterContinental Sydney Double Bay hotel. Opulent finishes within the property inspired the design elements of the brochure, with the monochromatic colour palette allowing the beautiful photography to remain the focal point throughout. 

 

The Power of Print

JLL Sydney knows that impressive marketing collateral is vital when you’re chasing top dollar for five-star real estate like the InterContinental Sydney Double Bay hotel. This luxurious brochure – well received by prospective investors – has supported JLL in the marketing of the property as one of their fundamental marketing tools.

 

Attracting the Right
Investor Markets

Produced in both English and Chinese with a luxurious embossed hardcover, the book presents a strong statement of elegance while showcasing the asset to potential investors. 

 

The Finish

The permanence of the hardcover, binding and generous size of the book all serve to enhance the superb photography and reflect the opulent finishes and interiors of the property.

 

The Outcome

The team at JLL Sydney put the IM to good use, making headlines with the AU$140 million sale; understood to be a record for non-CBD hotels in Australia.

 

Disciplines

Branding / Print Design