Pacific Flavours & Ingredients

brand identity, print collateral

Creating a credible brand identity with a potato stamp and ink might sound crazy but that’s just what we did for Pacific Flavours & Ingredients, importers and representatives of high-quality international ingredient products.

To refresh their brand identity with a more natural feel and communicate that they are proudly 100% Kiwi owned, we went back to basics and created a truly organic shape. Once this was digitised, an outline of New Zealand was incorporated – all complemented with freeform hand type to complete the logo.

Illustrating a range of fruits and animals with ink gave us a supporting set of visual elements which became a dominant feature of their packaging and corporate stationery and created a fresh, distinctive and memorable visual identity.





“Start to finish, Transformer have done a fantastic job. They listened well to our thoughts and ideas and managed to make it very easy for us with an original logo and design ideas.”

Ali Spencer, Business Owner

“We have had very positive feedback from all our customers and suppliers, they all find the logo is easily recognisable and works well with our clean, green New Zealand image. We couldn’t be happier with it.”

Ali Spencer, Business Owner