how we roll

Getting your message across is what design is all about. Delivering messages that resonate with your audience while being true to your brand and cutting through the competition is a tall order that takes creativity and careful execution. Luckily, that’s just what we do.

We love getting involved in your marketing strategy where our creative insights can help shape the brief for a design solution that’s right on the mark. We thrive on projects small and large alike, starting brands from scratch or helping established ones take the next small step or giant leap.



Nigel & Anita Smith have run Transformer since starting the studio in 2002. Our tight-knit, multi-disciplined team is brimming with energy and ideas. We take our work seriously but we have a lot of fun doing it. Show & Tell over a team lunch has become a tradition and we like to get a little competitive with our morning tea and birthday cake-offs.

Working hard is especially fulfilling when what you’re doing really matters. We particularly enjoy working with not-for-profits and organisations dedicated to making a positive impact on people’s lives.

We enjoy fostering new talent and also have an intern scheme available on enquiry.


the team

Adrian Neal

Creative Director

Officially part of the furniture, Adrian keeps the team on track and inspired to do their best work. You’ll often find him exploring new ideas, refining processes, connecting dots, finding solutions and challenging convention.

Nigel Smith


Nigel is the founder and Godfather of Transformer, with over 25 years’ experience in the UK and NZ design scenes. As a practising artist and a music connoisseur, you’ll find more than a few of his paintings and just half of his CD collection in the Transformer studio.

Caitlin Sluiters

Graphic Designer

Supernaturally organised, you can always count on Caitlin. She is a talented all-rounder who applies her attention to detail and love of hand craft to her work. Caitlin loves mornings, cupcakes, her puppy Boris, but loathes coffee.

Fleur Cerecke

Graphic Designer

Another member of the puppy fan club, Fleur is a versatile designer with a soft spot for beautiful print and a thing for maps. Originally from the mainland, she’s straight-up and just fine with bending the rules for a great result.

Jay Yang

Graphic Designer

Petite perfectionist and resident barista, Jay is a talent powerhouse. She likes to spend her free time snapping her next meal, doodling, making, finding, eating and thinking about food. Just don’t talk to her about bacon.

Megan Stephens

Graphic Designer

Bold, bright and almost famous, Megan loves typography, grids and social. She brings a whole lot of vitality to the team and takes ideas to the next level, as soon as she’s finished gushing over puppies.

Joel Stewart

Front-end Web Developer
Joel is all about that Sass. He teams up with designers to bring creative concepts to life in the browser. A vinyl-collecting, dice-rolling code wizard, Joel would like to be Batman in another life. Or at least get a Batmobile in this one.

Nichola Brodrick

Front-end Web Developer

A part time sport fanatic and a full-time developer in the web department, Nichola enjoys finding creative ways to bring a website to life. She is a sucker for a good TV show and loves discovering new music.

Anne Cobb

Studio Administrator

Unofficial Camp Mum, Anne keeps the studio cogs well oiled. Anne is a walking encyclopedia for all things print management and, being slightly obsessive with details, takes care of any logistics or proof-reading.

Anita Smith

Business Manager

As the voice of reason and Nigel’s better half, Anita keeps everyone on their toes. Not only does she manage workflow, scheduling and systems but is a passionate social justice crusader and a big fan of Amy Winehouse. Like, play-it-every-day big.

Carla Thurlow


Working remotely from her Canterbury abode, Carla keeps our books in shape and our bills paid. When she’s not juggling numbers, you’ll probably find her thrashing the drums in the garage with her band.



Our friendly chameleon, Fred, has evolved with the team over the years and represents our adaptability. Keep an eye out for him in the wild as he’s shy and can be inconspicuous at times.