The Eight

Core City deliver boutique residential and commercial projects in Auckland, New Zealand. Their most recent project offers a new level of sophisticated apartment living in the heart of the city. Branding and marketing collateral were required to clearly communicate this and attract prospective buyers. 

 

The Identity

We developed the brand and visual identity to reflect the modern and clear lines of the architecture, but at the same time paid homage to the greenery in which the building is surrounded. Flowering Star Jasmine foliage was used throughout the brochure, complemented by peach hues.

 

Classic Modern

The typography incorporated both serifs and sans serifs to strike a balance between traditional and contemporary notions of elegance.

 

Crafted Renders

The developer commissioned detailed renders to demonstrate the full scope of the development, from the materials to the fixtures. A spacious and flexible layout was employed to show them off to the best effect. 

 

The Lifestyle

Emphasis was placed on the ease and excitement of inner-city living. A curated selection of key amenities and attractions were showcased on a feature spread. 

 

Maximum Exposure

Promotion of The Eight was also supported by billboards throughout the Auckland CBD.

 

Disciplines

Branding / Print Design / Copywriting